Design
Dublin, Ireland · Available for projects
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Product Designer & UI/UX Developer

End-to-end B2B product design.

Product Designer behind Ecolyptus — a modular B2B energy intelligence platform. From research and UX flows to production-ready interfaces, I design complex data products that remain usable.

100+ Screens designed
3+ Years experience
10+ Projects delivered
About

Crafting digital products
that actually scale.

I design end-to-end B2B products — combining product strategy with design thinking to create solutions that are both functional and beautiful. My work lives at the intersection of user needs, business goals, and engineering reality.

I've worked across energy intelligence platforms, revenue analytics dashboards, and global travel experiences — always bringing the same rigour to research, flows, and production-ready UI systems.

My process
01 Understand business and user goals deeply before touching a frame
02 Map user flows, edge cases, and information architecture
03 Design scalable UI systems, not isolated screens
04 Collaborate closely with engineers through implementation
05 Iterate based on real constraints and live feedback

Selected work

Product Design: Case studies
01
2025 · B2B SaaS · Energy Intelligence · Primary Product Designer
Ecolyptus — Energy Intelligence Platform
Designed 6 core modules from scratch — Data Pulse analytics, Reports engine, Math Tool, Notifications, Admin systems & Lyptus AI · 100+ production screens
↗
02
2024 · Dashboard Design · FinTech
ReveniQ — Revenue Dashboard
Complete dashboard redesign for revenue analytics and B2B reporting
↗
Website design & optimisation
2025
Ecolyptus — Corporate Site
Marketing website for energy intelligence platform
↗
2024
ReveniQ — Company Website
Complete website redesign for B2B revenue platform
↗
2022
Headout — Content & UX
Content strategy and UX for global travel experiences
↗
Expertise

Core competencies

Eight years of craft distilled into the skills that consistently move products forward — from blank canvas to shipped feature.

UI Design
Expert
Wireframing & Prototyping
Expert
Interaction Design
Expert
Information Architecture
Expert
Responsive Design
Expert
Design Systems
Advanced
User Research
Advanced
Data Visualisation
Advanced
Recommendations
1 / 3
"

Smrithi is a wholesome, talented woman who demonstrates deep curiosity in all things. She exhibits a deep sense of empathy coupled with commitment, which is a core leadership trait.

M
Malati Mudaliar
Head of Content · Headout
"

When we sat down together to define our website's problem statement, Smrithi guided us through a strategic process that truly transformed our online presence.

R
Ronny Andersen
CEO · Dharma International
"

Smrithi is currently collaborating with UNICEF Eritrea in the analysis of the webpage architecture. As a young professional, she has shown commitment and extensive knowledge of her area of expertise.

M
Marisol Quintero
Chief of Communications · UNICEF Eritrea
Get in touch

Let's build
something great.

Want to collaborate on a product? I'm available for B2B SaaS projects, platform design, and design system work. Let's jump on a call.

✉
[email protected]
in
LinkedIn Profile
Location
Dublin, Ireland
Availability
Open to projects
Specialisation
B2B SaaS · Dashboard & Platform Design
Experience
3+ Years · 10+ Projects